Marketing Associate
About Saaki:
Saaki is an Indian fashion brand that caters to the modern woman. We were founded by Sushruthi Krishna co-created with actor Samantha Ruth Prabhu. As an online-first brand with a PAN India presence, we design the perfect trend-driven wardrobe for women and ship internationally to more than 15 countries.
Role Description
As a Marketing Associate at Saaki, you will be responsible for the development and execution of marketing campaigns to increase brand awareness and drive customer acquisition. You will work closely with cross-functional teams, including Creative and E-commerce to develop and execute innovative marketing campaigns. This is a full-time role, located in Bengaluru.
Your responsibilities will include:
Social Media platforms - YouTube, Twitter, LinkedIn, Pinterest
· Brainstorming, conceptualizing & scripting new monthly themes
· Content Ideation + Copywriting
· Calendar Management
· Posting
· LinkInBio Tool Management
· Analytics
· Online Reputation Management
PR -
· Media, Journalist, Platform and Agency Coordination for any upcoming PR Activities
· Ideating Pitches and Writing Articles for any upcoming PR events.
SEO -
· On-Page SEO Writing based on Keyword Analysis
· Blogs for Topical and SEO Intent
· Title & Description for product listing
Campaign Planning & Copy Writing for-
· Email, SMS, Push, Socials, and other channels
Mega Influencer Management -
· Celebrity and Mega Influencer Marketing Management
· Ideation, Content Planning, Coordination
Brand Partnerships -
· Conceptualizing
New Initiatives
Qualifications
· Bachelor's degree in Marketing, Communications, Business, or a related field
· 0-1 years of relevant experience
· Experience with marketing automation tools and analytics platforms
· Excellent communication and interpersonal skills
· Strong analytical and problem-solving skills
· Ability to work independently and as part of a team
· Strong attention to detail
· Experience in the fashion or e-commerce industry is a plus.
About the job
About Saaki –
Saaki is a modern eclectic fashion brand co-created with Samantha Ruth Prabhu. We carefully
design the perfect trend-driven wardrobe for the modern collective women. We are a fast-
growing online brand with a PAN India presence and ship internationally to over 15+ countries.
The brand is owned and operated by Merch Brand, a company with the vision to be a house
of brands.
Role : Sourcing & Merchandising Executive
Role Definition:
Identify suitable vendors for raw materials and finished goods, ensuring alignment with quality standards and cost objectives.
Negotiate costs with vendors to achieve target costs while maintaining quality standards.
Coordinate pre-production (PP) and shoot sample development with vendors, ensuring timely completion and adherence to specifications.
Place final production orders with vendors and track progress regularly to ensure on-time delivery.
Foster and maintain trust relationships with suppliers to promote fair dealing and long-term partnerships.
Plan production schedules in line with brand targets and vendor capacity, optimizing efficiency and minimizing lead times.
Prepare and monitor Time and Action (TNA) calendars for production, ensuring all activities are completed on schedule.
Plan and conduct pre-production (PP) meetings to align internal teams and vendors on production requirements and timelines.
Prepare Bill of Materials (BOM) and coordinate with the finance team for necessary information and approvals.
Coordinate cross-functional activities with internal teams including sampling, production, quality assurance, logistics, and warehouse to ensure smooth execution and timely delivery of orders.
Ensure delivery of goods as per target lead times, proactively addressing any issues or delays to minimize disruptions.
Key Qualities
Good with People - Can coordinate well with teams and get work done in critical situations and timelines.
Enjoys innovating and values delivering great customer experience
Enjoys build companies from the ground up
Enjoys working in a fast-paced, dynamic environment
Is a self-starter/leader and can navigate well in an ambiguous environment well
Knowledge about different kinds of fabrics and garment development processes
Should be good at MS Excel
Should have good communication skills
Should have a minimum of 1-2 years of relevant experience.
Role : E Commerce Growth Role
Role Definition:
As an E Comm & Growth Executive, you'll be at the forefront of propelling our online business forward, focusing on both revenue generation and fostering sustainable growth. Your role involves overseeing all sales touchpoints, including our website and online marketplaces. You'll be responsible for managing online sales, stock inventories, and enhancing the overall customer experience to drive revenue growth and expand our customer base.
Responsibilities:
Revenue and Growth:
Develop and implement a data-driven online sales strategy that drives revenue growth across all channels in line with the brand's overall sales goals.
Manage all aspects of the online sales process, from product listing optimization to order fulfillment.
Analyze sales data and customer behavior to identify trends and opportunities for improvement.
Work closely with marketing, merchandising, and customer service teams to ensure a smooth customer journey.
Monitor revenue performance closely and adjust strategies as needed to achieve growth targets.
Track and analyze revenue generated through both the website and various marketplaces.
Develop and implement pricing models considering customer segmentation, product life cycles, and value propositions.
Manage price changes and promotions, ensuring they are aligned with overall business objectives.
Monitor and analyze the impact of pricing strategies on sales, revenue, and market share.
Conduct price elasticity analysis to determine how price changes affect customer demand.
Customer Funnel Management:
Analyze customer journey data across all online touchpoints (website, social media, email, etc.) to identify areas for improvement.
Develop and implement strategies to optimize the online customer funnel, focusing on increasing conversion rates at each stage.
A/B test different paid and organic marketing campaigns, website elements, and landing pages to identify the most effective strategies for conversion.
Streamline the entire e-commerce funnel from lead generation to post-purchase follow-up.
Work with cross-functional teams such as design, marketing, support, and others to ensure a consistent and user-friendly customer experience across all online channels.
Monitor customer feedback, reviews, and ratings to identify improvement areas. Implement tailored strategies to enhance customer satisfaction, loyalty and brand NPS.
Develop and maintain reporting dashboards to track key performance indicators (KPIs) related to the customer funnel.
Develop and execute monthly marketing plans to drive digital sales across multiple platforms.
Collaborate with external web developers, marketing agencies, and designers to implement technical changes that improve website usability and conversion rates.
Overlook ad campaign execution effectively on the ad platform.
Continuously monitor and analyze relevant metrics to evaluate campaign performance. Regularly assess the impact of marketing channels and activities on revenue.
D2C Channel Management:
Create and manage daily updates to the website catalog and discounts.
Upload and maintain backend website content, including banners and page structures.
Test and implement new website-compatible tools and plugins.
Manage both routine and event-based discounting strategies.
Regularly take up SEO improvements for the website.
Stay up-to-date and implement the latest digital marketing trends and best practices in conversion rate optimization (CRO).
Collaborate closely with the development team/agency to enhance the user experience.
Implement retention strategies and up-selling & cross-selling offers to retain and expand the customer base.
Marketplace Channel Management:
Create and maintain daily catalogs and discounts on all marketplaces.
Oversee storefront management, product catalog health, product ranking and reviews on all platforms to drive growth.
Create and manage performance marketing and brand marketing campaigns on marketing platforms linked to marketplaces to improve visibility and drive sales for the brand.
Conduct thorough evaluations of marketing channels and activities to optimize revenue.
Develop and maintain strong relationships with key channel partners.
Other Responsibilities:
Assisting offline marketing events as required.
Coordinate and monitor performance marketing activity across diverse channels.
Manage budget allocation for social media channels to maximize revenue.
Monitor traffic and conversion data for our channels.
Analyze customer feedback to refine user experience and boost traffic on digital platforms
Identify and explore new channels to meet or surpass established metrics.
Collaborate closely with the wider marketing team to refine audience strategies.
Prepare comprehensive data-led reports.
Align closely with business goals and ensure revenue targets are consistently met.
Key Requirements:
Bachelor's/Master's degree in management, preferably with Fashion and Data focus.
Experience required: 2 to 4 years.
Proficiency in report generation and advanced Microsoft Excel, Powerpoint, Word + Shopify knowledge.
Proven experience in the e-commerce industry, with a strong track record of driving online sales.
Expertise in managing product listings, inventory, pricing strategies, and other e-commerce operations.
In-depth understanding of e-commerce platforms, tools, and technologies.
Exceptional analytical skills and ability to leverage data for strategic decision-making.
Excellent communication skills in English; proficiency in regional languages is advantageous.
Prior experience managing e-commerce platforms such as Shopify, Magento, or WooCommerce.
If you're driven by a passion for sales, thrive in the digital realm, and excel in delivering top-notch customer service while focusing on driving revenue and growth, we invite you to step into this dynamic role and be a pivotal part of our team's growth journey.
Note: We're on a 5-day workweek, deep in building mode. If hustle, rapid learning, and growth are on your radar, please apply only then!
Role: Fashion Design Assist. Manager/Manager
Role Description:
Role is to drive creativity, innovation, and quality in the company's product offerings, while also ensuring alignment with brand identity and market trends, ultimately contributing to the firm's success and growth in the competitive e-commerce landscape.
Conceptualize and forecast trends for each season, staying abreast of industry developments.
Develop styles based on trend research and celebrity fashion sensibilities.
Present and discuss designs with celebrities and their styling teams, ensuring alignment with their preferences.
Create sketches based on seasonal concepts and render them with appropriate colors and prints.
Maintain line sheets for seasonal range plans, ensuring accuracy and completeness.
Create detailed tech packs for designs, illustrating design and construction details with precision.
Collaborate with the sourcing team and vendors to manage the sample development process, focusing on effective design execution.
Work closely with the buying and sourcing teams to meet timely seasonal calendar deadlines.
Collaborate with internal and external teams for fabric, print, and surface design follow-up and approvals.
Conduct fitting sessions in collaboration with the tech team to ensure garment fit and quality.
Work with the catalog team to coordinate styling for catalog shoots.
Conceptualize and assist in new marketing shoots for each season/collection in collaboration with the marketing team, ensuring brand consistency and alignment with marketing objectives.
Market Research and Trend Research - Travel across locations to do the research and make reports, Silhouette and Print Banks for the upcoming seasons.
Involve in the Offline Sales Events to study and understand the customer needs.
Competitor Analysis - Present Quarterly Reports
Revenue Alignment:
Understanding the Brand/Business needs and designing styles that align to the Brand and generate revenue as per the Business Goals.
Planning the whole Design process and strictly adhering to the Design deadlines.
Ability to coordinate independently with the Celeb, and ensure the styles are designed and closed per the Business needs.
Constantly work towards Business growth by regularly taking and assessing the Style-wise business report from the Buyer.
Should be of Business First mindset.
Requirements:
Demonstrates high-level aesthetics and creative ability with a strong understanding of active lifestyle and sports culture.
Well-rounded 3-4 years of experience as a Women's Ethnic wear/Fusion Wear Designer for Retail Brands.
Strong organizational skills and highly detail-oriented
Strong interpersonal, communication, and presentation skills - verbal, written, and visual
Ability to manage multiple deadlines and calendars
Ability to handle work independently with minimal supervision
Ability to influence various stakeholders and engage with senior leadership
High proficiency in Adobe Illustrator and Photoshop, MS Office
Should be willing to work from our office in Bangalore.
Should hold a Bachelor's/Master's degree in Fashion Design from NIFT.
We are a startup - Only apply if hustle, accelerated learning, and growth are on your radar and are your core traits.
If interested, please send your CV along with your design and print portfolio to careers@merchlife.in
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If this is you, or someone you know is looking out, write to us at careers@merchlife.in
