About Us

Founded by architect, entrepreneur, and Femina Miss India 2016 1st Runner-Up Sushruthi Krishna, Saaki was built on a simple belief: fashion should enable women to move through life with confidence, ease, and authenticity.

Sushruthi's journey through architecture shaped her appreciation for thoughtful design, while her years in the fashion and beauty industry through Miss India revealed how deeply clothing could influence confidence, self-expression, and the way women show up in the world. She also noticed a gap—beautiful, thoughtfully designed clothing that could effortlessly transition from work to weekends, celebrations to everyday life, was surprisingly hard to find.

That insight became the foundation of Saaki.

Designed for women who are building careers, businesses, families, and dreams of their own, Saaki creates contemporary Indian and fusion wear that is timeless, versatile, and made for real life. Every collection is rooted in the belief that great clothing shouldn't just look beautiful it should help women feel like the most authentic version of themselves.

Saaki has been backed by a distinguished group of investors, including Samantha Ruth Prabhu, Gokul Rajaram (Board Member at Pinterest and Coinbase), and senior leaders from Flipkart and Myntra, reflecting strong conviction in the brand's vision.

Today, Saaki is available through its direct-to-consumer platform and leading fashion destinations including Myntra, AJIO, Nykaa Fashion, Tata CLiQ, as well as quick-commerce platforms such as Slikk in Bengaluru, Zilo, and Knot in Mumbai, making contemporary Indian fashion more accessible than ever.

The brand has also been recognised by India's leading startup ecosystem. Saaki was featured by YourStory for its entrepreneurial journey and rapid growth, was included in the YourStory D2C 500 Disruptor Brands list, and was ranked 37 among Inc42's FAST42 D2C Edition 2023, recognising it as one of India's most promising emerging direct-to-consumer brands.

Today, Saaki is more than a fashion label. It is a growing community of women who choose clothing that works as hard as they do—pieces that move with them through every meeting, milestone, celebration, and ordinary day, helping them feel comfortable, confident, and unapologetically themselves.

All Products Retailed By Saaki Lifestyle Private Limited